brand search and the name of my website

I am beginning to realise that when you are doing a Google search for my website, the brains behind new york, you get millions of search results before mine. The majority of these results have to do with the two main keywords in the URL, 'brain' and 'new york', which are obviously major keywords. I then thought of BBNY as a URL but of course that is taken and then maybe tbbny but doesn't seem as approppriate. I will just have to continue to hammer away at the brains behind new york.