When I came to register the name of my website, the brains behind new york, I was faced with the daunting task of designing a name which would reflect the type of design that I was interested in promoting. So after much research and more than a little writers block I came up with a list of possible names. I was working of the theory that the first ten names that I came up with were going t be a little to obvious and so I drew a line through them right away.
The remaining names I began to strip away due to association, testing to see if there was any negative connotations with the title, any reason why somebody would be put off. I thought in my head that if websites exist in verticals what vertical would my website go in purely on the name alone.
I then began to look at keywords, did I want to call the website 'edinburgh web design' and try and get traffic that way but what kind of effect would that have on the perception of the site by the outside world? How high design would that be?
In the end I went for the name I have because I liked what it drew up in your mind
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